Market intelligence built for the smart home industry
Weekly briefings that turn thousands of smart home articles, reviews, and community discussions into structured, evidence-backed competitive intelligence — tailored to your specific competitive landscape, for product teams.
250+ sources monitored · Delivered every Monday · Customer-scoped
Sounds familiar?
Product decisions based on gut feeling
Without structured market data, teams rely on intuition instead of evidence when making roadmap calls.
Scanning 10+ news sites daily
Manual monitoring can't scale and no single person catches everything across the smart home ecosystem.
Google Alerts full of noise
No structure, no entity awareness, no understanding of what matters to your specific business.
Analyst reports arrive quarterly
Too slow for a fast-moving market, too generic for your specific product portfolio, too expensive for the value.
There's a better way to stay informed.
How it works
We monitor
We continuously track 250+ smart home content sources — news, reviews, community forums, product announcements.
We analyze
Each article is processed into structured market intelligence: named entities are extracted, sentiment scored, and signals synthesized across sources into meaningful competitive patterns.
You act
Every Monday, a briefing built entirely around your competitive landscape lands in your inbox — not a filtered feed, but a purpose-built report your team can move on.
What you receive every Monday
A 4-section intelligence briefing, tailored to your product portfolio — written to be actionable and challenging.
Executive Summary
Orient: "Here's what matters and why"
Lead paragraph with bold key phrases, 3-4 bullet points with impact tags. Names specific competitors and data points.
Customer in the Conversation
Listen: "Here's how you appeared in the wild"
This section is literally named after your brand. Evidence cards show how your company appeared in editorial coverage, reviews, and community discussions — direct quotes, source attribution, and a 'silver lining' note on every friction card.
Competitor Signals
Watch: "Here's what happened"
Competitor activities grouped by event type, each with a 'So what' row connecting the signal to your situation. Review cards include 'What's not said' analysis — what the reviewer omitted and what that implies.
Strategic Questions
Think: "Here's what to discuss"
2-3 temporally specific questions tied to this week's evidence. Not perennial strategy — questions your team should discuss this week.
~1,500–2,000 words · 7–10 minute read · Delivered every Monday
Intelligence scoped to what matters to you
Define your brand, your competitors, and the device categories you care about. Every briefing is purpose-built for your competitive landscape — not a filtered version of a generic report.
Not keyword matching — structured entity extraction understands context, sentiment, and relationships between entities.
Why this is different
Built for smart home
Not a generic market intelligence tool. Purpose-built for the smart home industry — we understand platforms, protocols, device types, and the ecosystem dynamics that matter.
Evidence-backed
Every signal traces back through mentions to source articles. Nothing is fabricated. Your team gets verifiable intelligence, not opinions.
Customer-scoped
Not one-size-fits-all. Briefings adapt to your portfolio breadth — from 3 device types to 20+.
Balanced treatment
Friction alongside praise. Honest coverage makes positive signals more credible.
Data, not advice
"This creates a pricing gap" — not "You should lower your price." We surface patterns and evidence. Your team makes the calls.
I built an intelligence pipeline for the Smart Home Newsletter. Somewhere in the process of wiring it up, I realised the structured data it was generating — competitive signals, sentiment patterns, entity relationships — was as valuable to the product teams building these devices as the newsletter is to the people buying them. Three Bridges Radar delivers that data weekly to the companies who need it.
— Founder, Smart Home Newsletter
Request a sample briefing
Tell us about your company and we'll prepare a sample briefing showing what intelligence looks like for your market.